Founded in 1950 in the town of Serdiana by Salvatore Pala, PALA has been synonymous with Sardinian winemaking for generations. As one of the most geologically unique regions in the Mediterranean, this island is often called a “mini-continent,” with a landscape that ranges from snowcapped mountains to limestone hills and sandy shores. These conditions have nurtured native grape varieties like Vermentino, Cannonau, Nuragus, and Monica, which reflect the island’s distinctive climate and culture.

Sardinia’s natural environment lends itself to organic viticulture, and Pala has embraced this ethos fully with an approach called lutte raisonée - reasonable sustainability. The island’s abundant sunlight, coastal winds, and minimal rainfall create conditions that naturally reduce the need for chemical treatments. By prioritizing sustainability, Pala ensures healthier soils, cleaner water, and wines that reflect the purity of the region’s terroir.

Sardinia, one of the world's five "Blue Zones," is home to one of the healthiest and longest-living populations. This can be partly credited to the islanders' low-stress lifestyle, a healthy Mediterranean diet, and their substantial Sardinia wine consumption!

Learn more about Pala HERE.